{"id":9945,"date":"2010-08-19T02:36:00","date_gmt":"2010-08-19T06:36:00","guid":{"rendered":""},"modified":"2020-08-13T18:43:00","modified_gmt":"2020-08-13T22:43:00","slug":"why-since-1868-is-no-longer-enough","status":"publish","type":"post","link":"https:\/\/gardern.co.za\/2010\/08\/why-since-1868-is-no-longer-enough\/","title":{"rendered":"Good Bye, Park Seed and Jackson & Perkins, but who’s next?"},"content":{"rendered":"
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Two Horticultural giants filed for Bankruptcy protection this spring, and it is very sad news for many of us in the plant field who loved these companies.. The Park Seed Company, and Jackson & Perkins roses may very well become a memory.  In the words of Plant Delights Nursery owner Tony Avent “<\/span>George W. Park Seed Company (which includes Wayside Gardens) filed for Chapter 11 Bankruptcy protection on April 2. Park Seed also operates two affiliate businesses, Park Seed Wholesale and Jackson and Perkins Direct Marketing (Roses), which were also included in the filing. Park has 120 days to present a plan for restructuring for long term success, or the assets will be sold to pay off its debts. In the meantime, it’s business as usual”. I grew up with these companies as many of us did, but as I think about it more, I have to admit, that I havn’t really thought of these two companies lately. In fact, I don’t think that I’ve ordered from them in ten years or more, whereas I order from Plant Delights Nursery every season, which begs the question: “Why haven’t I?”<\/span><\/span>
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\nI think I know why.<\/span><\/span>
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Both of these historic companies had thriving business 50 years ago, but their recent failures should only remind us of how much the world has changed. Gardeners older than 40 are mourning the loss of the nostalgic memory of Parks rare Amaryllis seed once available in the 1960\u2019s and 1970\u2019s. or the special rose of the year in the Jackson & Perkins catalog, but the reality is that all that may be remembered in the end are scented rose catalogs and ParksPaks. Face it, times have changes, and they haven\u2019t.<\/span><\/div>\n

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Park Seed and Floral Company, perhaps my favorite seed catalog when I was growing up in the 1970\u2019s is one of the nations oldest companies founded in 1868.<\/span>  <\/span>I eagerly awaited every catalog so that I could sit in bed with a flashlight at night looking at plant porn. Startling images of rare Worsleya seeds and titillating green amaryllis. <\/span> <\/span>Today, I have to admit, that I\u2019ve grown beyond the more common offerings, but if I were honest, I also would have to admit that I would be hard pressed to find a reason beyond nostalgia, for why I would order anything from either of these companies.<\/span><\/div>\n

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Their closing may not be surprising to many, for there are surely many reason beyond boring stock photography and \u201cyawn\u2019, ordinary offerings. There is the economy, baby, and the fact that roses have fallen out of style. Mostly, younger and more savvy people have less time to garden,  and those who choose to will most likely visit a big box store, or simply pass through a garden center at a Wal-Mart or Tesco\u2019s rather than take the time to go online a Google ROSES. The rest of us know alternative methods, and either will join a society, or order a rare heirloom or vintage variety, or a new one from a private breeder. <\/div>\n
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Generally, most average gardeners will just associate both these brands (and, like the language or not, they are brands) and their products with their grandparents. <\/div>\n
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These sorts of shifts  in gardening trends are not new at all. We have history of changing tastes. At the turn of the Century, Valentines Day was all about scented Parma Violets, poinsettia were yet to be discovered, and no bride would ever consider anything but Camellia corsages and orange blossoms for her wedding party. Outdoors, Sweet peas were all the rage, as were Hollyhocks, and yes, roses. We need to be honest, roses are going the way of the Gladiolus, the Chrysanthemum and the wrist corsage. <\/div>\n
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But is this news all that bad? Aside from the obvious loss of jobs, which is terrible if it happens, there are some positive signs in the world of garden centers and horticultural companies. Today, younger gardeners snap up ever Hellebore when they appear at Home Depot, Allium bulbs are all the rage suddenly,  as are Snowdrops and Hybrid Daylilies. Cybister Amaryllis are as common as Paper whites, and a silk flower is as hard to find as are plastic grapes on a coffee table. Yeah, our tastes are changing, but not necessarily in a bad way.<\/div>\n
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Today consumers who grow plants are also segmented differently. They may be green, or want fast, disposable gardens. Either way, they are very different than our parents. Any company selling plant materials today must do their homework. We may not like what the assignment is, but as the world changes, so must the textbook. Even though plant societies are losing members faster than they are getting new ones,  some companies are expanding in new and exciting ways. Take Terrain, for instance, Urban Outfitters ( URBN) hot concept store outside of Philadelphia. According to the URBN quarterly report to investors, the company reported profitable returns, after it’s first year and the CEO touched on expansion plans in the future. They site a gap in the marketplace, between the big box offerings, and the small local nursery. Add in a consumer who demands more lifestyle choices, and maybe there is a new model.
\n \u201cThe goal of Terrain,\u201d said the retailer, \u201cis to transform the local garden center into an experience that celebrates the beauty and abundance of nature while offering an eclectic mix of garden-inspired products tailored for the contemporary customer.\u201d<\/span><\/span>
\n\u201cWe believe Terrain at Styer’s will become one of the premier contemporary garden centers in the country.\u201d said Urban Outfitters chairman and founder Richard Hayne. Styer\u2019s single 10-acre location sells indoor and outdoor plants and an assortment of garden supplies and home products. It also includes a garden cafe and range of landscape-design and construction services.”<\/span><\/div>\n
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It\u2019s easy to see the differences between the successful plant companies and the ones that are closing. Johnny\u2019s Selected Seeds in Albion, Maine comes to mind. They are real. Real savvy, real authentic, real relevant. No color adjusted photos, no catchy names for their tomatoes, they are not afraid of Latin, and everything is in alphabetical order. Having a website that works fast, is nice ( take note – Harris seed).<\/div>\n
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Then there is uber relevance, take the overnight success story of Baker Creek Seeds, an heirloom seed company started by a 17 year old, just ten years ago. Today, it has grown 700% . In comparison, when I look the website of Parks with an image of a Parks Whopper Tomato, a Zinnia and bright orange Carrots, it looked as common and lame as a seed rack outside a dollar store. Nothing really special. So take note ordinary competitors, for if I was a betting man, you too could face a tough future. (This includes many of the seed catalogs we all loved growing up, but which today feel, well, lost in a sea of sameness- This includes Harris Seeds, Guerney Seeds, Stokes ,Ferry Morse and Jung Seed. These companies might want to ask themselves a difficult question \u201c why I would order from them, what makes their Blue Lake bean seed different from each other?\u201d ( but, yeah, Stokes does have an incredible wholesale and corn selection \u2013 just make your website work!).<\/div>\n
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Maybe it all boils down to \u2018meaning\u2019 and the \u2018brand experience\u2019 customers get. Unless you are over 40, any association with these brands is probably not about service or selection, and riding on laurels cut from a 150 year old heritage is maybe not enough today. Seeds from Johnny\u2019s or Baker Creek have a real story, they might be heirloom or organic, I can see a photo of the company owner who is not sitting at a corporate desk or in an old painting, but in farmer jeans in the field. <\/div>\n
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Sadly, some very good nurseries are closing for other reasons. Seneca Hill Perennials in upstate New York is closing its doors this summer due to illness in the family, Asiatic Nursery is closing this month, owned by plantsman Barry Yinger due to economic reasons. These two closures are both enormous losses to people like us, since they offer plants not available anywhere else, and the gap they leave in our horticultural world is real. They will be missed.<\/o:p><\/span><\/div>\n
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